Jordy Kool



For more than 15 years I have been working in board roles in sectors such as it, media, fitness, health and human capital. I transformed several businesses of which one company grew from €55 mio to +1 bio €, sold several companies varying from 63 to 425M €, opened up offices in 25 countries, conducted several m&a deals and did more than 20 direct investments via my family office.

Since 2014 I am an active investor and non-executive board member. My drive is to help companies, teams and people unleash their potential. My family office has, next to the +20 direct investments, invested in international VC and PE firms along with public traded companies and real estate.

Working with founders, in rapid growth companies, raising equity/debt, scaling international, both organically and through m&a are the main part of my playing field. I prefer working in companies with international ambitions, as this is where I can add the most value, given the time spent abroad.


Chairman / Non executive board Member / advisory board
multiple companies

Iron Asset Management

Non Executive Director

Owner / Investor / Advisor / co-CEO
Urban Gym Group

Former CEO
Chairman of the STAK
Chairman of the audit committee
Member of the remuneration committee
Infotheek Group

Non Executive Director
Flex IT Distribution

Non Executive Board Member
Refurb A

Founder / Chairman
Stichting IT4Kids